What began as a simple gaming event turned into a landmark moment. With a grand prize of UGX 3 million, the stakes were high—and so was the energy. We didn’t just host a tournament; we introduced the community to our very first product concept, the Clutch Crunch, marking a bold new chapter for Arudem.
The map that birthed our earliest Call of Duty moments made its long-awaited return. We rallied our community to relive memories, share tactics, and explore every inch of Verdansk together—it was a nostalgic reunion of epic proportions.
StartHub
Clutch
Ladies upper deck
Smirnoff Game
When our team joined the Namilyango OB’s League, it wasn’t just about the game. It was about connection, tradition, and representing our crew in one of Uganda’s most respected community sports gatherings.
On launch day, we brought the heat. The latest Black Ops game dropped—and we were ready. Our stream wasn’t just a showcase; it was a celebration, with viewers and players experiencing the title together for the first time.
This was more than a win—it was a passport to greatness. We hosted a CODM tournament where the best didn’t just walk away with bragging rights, but with a ticket to Kenya to represent in the Carry1st International Tournament.
At Elevate Studio’s flagship design event, we ran a high-stakes digital design tournament. Creatives battled it out in a fast-paced arena, and the winner walked away with UGX 600K—and a badge of creative honor.
We set a new national benchmark by organizing Uganda’s biggest CODM tournament. Over 500 players competed across three electric days, all gunning for the UGX 3 million prize pool. It wasn’t just a tournament—it was history in the making.
From pixels to policy, we shared our story at the annual KTA Symposium. Surrounded by innovators and thought leaders, we championed creative entrepreneurship and carved out a place for digital artists in the IP space.
At the Y4P Fellowship hosted by Konrad-Adenauer-Stiftung, we spoke on leadership in the creative sector. It was a moment of reflection and influence—proof that gaming and art are powerful tools for youth empowerment.
Our meeting with KTA was more than just a sit-down—it was the beginning of something visionary. Together, we explored ways to preserve culture through technology, laying the groundwork for digitizing the Igongo Museum.
GamrX Exodus
Spice
Together with BlockArt Creative, MCI, and others, we curated East Africa’s biggest NFT showcase. Artists, collectors, and fans came together to explore the future of digital ownership and creative storytelling.
In partnership with health advocates, we used storytelling and digital media to shed light on sickle cell disease. Mortal Crescents became a powerful campaign, helping people understand genotypes through art and dialogue.
Picture this: music thumping, glasses clinking, and controllers clicking. We fused nightlife with play at the Jameson Hangout, creating a space where the gaming crowd could vibe hard and game harder.
With Upper Deck, we cracked open the world of game development for our community. Using UEFN, we ran workshops and challenges that empowered creators to imagine—and build—their own digital worlds.
Design Royale
MTN Innovation Day
Fortnite Esports With Genie
ETH Safari
Arudem at microsoft
Hangout 2.0
What if anime met gaming at a block party? That was the question—and Anime & Chill was the answer. We built a cross-genre experience that felt as natural as it was fun.
Gamers’ Night Reloaded
Innovation village PC building classes
Arudem Academy
Naiccon Tournament
Artist Naxa_UG threw a party—and we brought the game. At Goodmood Hangout, we blended art, music, and gaming in one unforgettable evening of play and good vibes.
We took center stage at Uganda’s largest digital art convention. Surrounded by creators and innovators, we connected with the future of visual storytelling and emerging culture.
Call Of Duty League
We made it official. With cameras rolling and the community hyped, we unveiled our new brand identity and merch line—ushering in the next era of Arudem.
The excitement was palpable as we went live with the launch of Modern Warfare 2. Our stream turned into a virtual block party, with community members jumping in and experiencing the action in real time.
This was where it all came full circle. 80% of our community showed up, played, shared, and laughed together. Community Day reminded us why we do what we do: for the love of play, and the power of people
Mountain Dew teamed up with Activision to launch an in-game campaign on Call of Duty: Mobile — and we were tapped to be part of it. The campaign was led by Fireworks Advertising, and they brought us on board to help drive visibility within the local gaming scene.
For us, this was more than just a collab. It marked Arudem’s first-ever multinational brand partnership — a major step in showing that our community had real reach and cultural pull. From in-game moments to on-ground buzz, it was proof that gaming in East Africa was ready for the big stage.
At the time, we were still operating under the name Navvi, and Call of Duty was the center of our world. We hosted the Navvi Gaming Invitational to spotlight the key personalities in the local COD scene and build real buzz around the title.
We locked in partnerships with Club Pilsner and Next Media, pushing the event across multiple platforms and hitting over 5,000 cumulative views.
Back in 2019, we hosted one of our first-ever events, a FIFA 20 activation that pulled in 200 players. This kicked off most of our efforts at ARUDEM and was a chance to get an actual feel of what gaming’s like in Uganda.
